“Houzit” Marketing management plan Essay

Marketing objectivesThe market for home-wargons in Brisbane is estimated last year at $175 million per annum with an anticipated crop rate of the percent in the coming year. present I out discover the following marketing objectives 12% market share (up from 11%)Increase in gross sales by 8.5% over last years resultNo expansion stores are planned during this phase of con immobileation and on comely the stores achieved $24,680 per week for the year.Marketing activitiesHere we present the marketing activities that show potential for the organizations maturation in seasonal learn that occurs during this period. Increased marketing focus on magazine advertising and PR In-store promotions in-store displays will feature advertising visuals and ink the featured products with separate areas in Houzits assortment. Web ground promotions- the comp eithers web page will also carry the advertising visuals on the home page and will use the PR transcript in condition marketing on popular word nitty-gritty sites. The webpage will be targeted towards the key words found in the PR article and featured in the advertising of stylish bathroom and exotic mirrors.These keywords will also be secured via pay-per-click traffic directing. Focus in bathroom fittings and mirror categories with linkages to the other two categories of bedroom fittings and decorative items. Key driver in achieving the marketing objectives is through the opportunity of having advertising space together with a PR spell up in one of the leading home-ware magazines and their website. For the next six months the marketing plan c onlys for increased marketing to match the growth in seasonal demand that occurs during this period.Integration of organizational activitiesAdvertising visuals and links will be displayed throughout at Houzits assortment and web homepage. Company Web address line of Find us at http//www.houzit.com will be displayed on all materials. PR copy- used in article marketing on popular article content sites. The webpage will betargeted towards the Key word throughout. These keywords will also be secured via pay-per-click traffic directing.Distribution and pricingOnline retailing a new distributional channel- Company accommodate decided to update the webpage so that the customers substructure order and pay online. The Price of imports will be monitored against competitors and exchange rate on cursory basis because imports were usually an area of high margins for the company and any loss there could be a serious issue.KPIsMarket share = store sales/total estimated market salesMarketing cost of customers acquisition = cost of marketing / Total new business acquired Delegation of roles and responsibilitiesMarketing autobus admire taking responsibility for the in-store promotions because it keeps me connected with key personnel and trend in merchandise category sales. Tony he is a specialist search engine optimizer and webpage originator Marie advertising /PR Lamberts consulting market research and marketing auditsCommunication StrategiesMarketing communications is a rather generic term for a very all important(predicate) function of marketing. Communicating and disseminating information has become increasingly important. While public relations are a form of marketing communications, the role encompasses much more, including content development, product positioning and brand messaging. Thus we will use the below methods to communicate effectively-1. Shared emails2. Formal meetings3. Informal meetings4. Team visits stores5. Progress graphAssessment Task 2 Case study analysisStaffing support planStrategies1. Setting goalsWill organise weekly meeting by providing to employees where can achieve greatest return that to work toward and has the potential to increase productivity in the workplace.2. Providing FeedbackWe believe that consistent feedback from mentors and coaches not only helps improve employee performance, but it catchs emplo yees are not caught off guard when disciplined for poor performance.3. Celebrations and RewardsCelebrations and rewards will build respect for the mentor or coach and help employees see that the individual is not only there to criticize but also to share in employee success.4. CollaborationManagers will provide for new employees to collaborate with as they begin work with a Houzit. I believe that managers help employees learn to navigate an organization and how to complete tasks effectively.ResourcesMarketing outcome model ROI Return on ornamentmentFeedbackProviding the feedback utilise the Star modelAn easy way to remember the elements of effective feedback is to use the acronym STAR.ST Situation or Task. What was the problem, opportunity, challenge or task? A Action. What was said or done to handle the situation or task? Remember to provide developmental feedback and areas for improvement. R Result. What was the impact of the employees efforts, and how did their actions inf luence the end result? Heres an example of using the STAR model to provide positive feedback. ST Thanks for completing the spreadsheet on resource allocation I requested. A You provided all of the data I asked for and got it to me on time. R I was able to bring the data to aplanning meeting with our director, where we used it to create a smashed resource plan for next term.Scenario 1One-on-one coaching will includeRole-play activitiesTesting and reviewing answersMeetings to encourage the employee to perform and homework in which answers are reviewed The manager provides the individualized coaching to her employee. May set up a time line with preset intervals to review proceedScenario 2Performance measurement and nonindulgent actions much(prenominal) asAsk the employee to rate themselvesProvide a written performance review to the employeeMake sure that can back up any positives and negatives with specific examples Conduct a review meeting within 48 hours of the written perform ance review Note and file any employee comments and then ensure that the final version goes on file. Customise the one-on-one coaching template of Houzit companys requirements and hand to employees to complete prior to a performance review.Identifying weaknessesTo guess our employees weaknesses we will consider factors such asTardinessCommunication problemsLack of enthusiasm or drivePoor comprehension of materials or programDifficulty get along with others.We will work with each employee to come up with measurable goals for improvement. For example devise a system to track each employees progress and check in regularly. If an employee has a problem with attendance or tardiness, for instance, create an attendance chart and offer positive reinforcement, such as praise or recognition for good attendance each week. For employees with technical problems or a lack of understanding, offer training on computer programs or systems. Other ship canal to track employees progress may include h aving employees keep track of their daily or weeklysales numbers. For more subjective areas, such as great deal skills, consider holding office seminars on topics such as diversity, compromise or communication or paying for employees to attend training. Offer incentives for the training such as lunch for all participants or a certificate.Assessment Task 3 Marketing performance reportMarketing objectivesThe estimate for home-wares is currently $199 mln p.a up from $175 mln This years predicted growth 10% and expecting to continue for the next 5 years Average weekly sale has grown $28,200 although expectation was 8.5% growth on $24,680 Market share targeted 12%Last 6 months marketing expenditureAdvertising- $250,000PR- $30,000In store promotion- $60,000Internet marketing-$100,000The cause of the profit increase was we have successfully implemented the new strategies by actively engaging to achieve the marketing objectives. There was a seasonal demand that occurred during the last y ear by self-aggrandising growth in share from10-12%. Increase in share will be remained in next force able 5 years, which is giving more opportunity to Houzit stay in the market specifically continue to focusing on magazine advertising and PR, together with in store promotions. Also, we should invest more on web based promotions in the next marketing period. With a growing market we should maintain the market share to bring to the Houzit solid and controllable growth.TargetsWe should maintain our high performance as much as we can. There will be a large growing increase in interstate migration consequently the home-wares and the building activity for at least next five years.REFERENCES1. Joshi, Rakesh Mohan, (2005) International Marketing, Oxford University Press, New Delhi and New York 2. Philip Kotler, Philip. Kevin Lane Keller (2006). Marketing Management, 12th ed.).Pearson assimilator Hall 3. Clancy, Kevin J. Peter C. Kriegafsd (2000). Counter intuitive Marketing. The Free Pre ss 4. Porter, Michael (1998). Competitive Strategy (revised ed.). The Free Press. 5. Kotler, Philip. Kevin Lane Keller (2006). Marketing Management, 12th ed. Pearson Prentice Hall 6. Ries, Al Jack Trout (2000). Positioning The Battle for Your Mind (20th anniversary ed.) 7. Porter, Michael (1998). Competitive Advantage (revised ed.). The Free Press