The Problems of Anxiety Disorders :: Anxiety Disorders Psychiatry Health Essays

The Problems of Anxiety Disorders Anxiety is a normal reaction to a threatening situation and results from an increase in the amount of adrenaline from the sympathetic head-in-the-clouds system. This increased adrenaline speeds the heart and respiration rate, raises blood pressure, and diverts blood flow to the muscles. These physical reactions are appropriate for escaping from danger but when they cause worry in many situations throughout the day, they may be detrimental to a normal lifestyle. An anxiety disturb is a disorder where feelings of fear, apprehension, or anxiety are degenerate or cause distortions in behavior, (Coon, 526) they are psychiatric illnesses that are not useful for normal functioning. At times, an underlying illness or disease thunder mug cause persistent anxiety. Treatment of the illness or disease will stop the anxiety. Anxiety illnesses affect more than 23 million Americans with about 10 million Americans suffering from the most common, general anxiety disorder . (Harvard, 1). Common anxiety disorders are panic attacks (panic disorder), phobias, and general anxiety disorder (GAD). panic attack attacks Panic attacks can begin with a feeling of intense terror followed by physical symptoms of anxiety. A panic attack is characterized by unpredictable attacks of severe anxiety with symptoms not related to any particular situation. (Hale, 1886). The person experiencing the attack may not be aware of the cause. Symptoms include four or more of the adjacent pounding heart, difficulty breathing, dizziness, chest pain, shaking, sweating, choking, nausea, depersonalization, numbness, fear of dying, flushes, fear of going crazy. Heredity, metabolic factors, hyperventilation, and psychological factors may contribute to anxiety causing panic attacks. (Hale, 1886) Panic disorder tends to run in families with first degree relatives of patients having four to seven times greater risk than the general population. Metabolically, the levels of thr ee neurotransmitters, nor-epinephrine, gamma-aminobutyric acid (GABA), and serotonin, may play a role in anxiety. These neurotransmitters act as signals between brain cells. Drugs that change the levels of these neurotransmitters are useful in the treatment of anxiety. Hyperventilation (rapid shallow breathing) can cause a decrease in carbon dioxide in the blood. This decrease in carbon dioxide has been associated with anxiety. Anxiety can be caused by psychological factors as well. One surmise is that there is an unconscious conflict between certain wishes and desires, and guilt associated with these desires. Another opening is that certain fearful childhood situations provoke anxiety later. This later theory has been associated with agoraphobia in that the fear of being abandoned in the past may lead to fear of public places.

a good man is hard to find :: essays research papers

A good Man is Hard to FindThe reason a good man is hard to find is because if ones standards are to spunky their goal is almost impossible to reach. The grandmothers mindset was still in the past she f alones into the old southern charr stereotype. The Southern woman wanted a religious, upstanding southern gentleman and in this day and age that type of individual is hard to find.The grandmother has a strong trustfulness in god and it affects every aspect of her life. The misfit doesnt believe in god he believes that god through everything off balance by claming to come along the dead but no one can prove it so therefore he has no faith, this totally contradicts the grandmothers beliefs.What I drew from the statement psyche there to shoot her every minute of her life is that as soon as death was near, the old lady changed from a bitter old racialist to an rationality and compassionate southern lady. This is a direct knock on southern life and how many older people in the south entomb behind the faade of religion and manners to disguise their racist and bitter ways. If someone had threatened her every minute of her life, then she could have been nice all the time, not just when it mattered.Poetry Paper The purpose of this project is to help you develop an appreciation of one authors ability to involve you in deep edition of literature. Write a 4-5 page paper on a short story or novel by a writer from the list below. (You may not choose a story we have discussed in class.) Pay careful attention to, and write in depth about, plot (dont simply itemize the story) character development (what does the author do to make us care what happens to the main character) figurative language (how does the authors use irony, symbolism, etc. help create deeper levels of understanding of the theme the author is exploring) You are responsible for researching the writer/stories in at least two academic journal articles. You may not simply go out to the Internet for your sources, they will not be credited. You may also not simply provide a quote or two from the articles. You moldiness demonstrate that you have read the articles in their entirety and how they have led to an understanding of the writer and/or the stories.

Software Piracy And Its Effects Essay -- essays research papers

Softw atomic number 18 Piracy and its EffectsIdentification and Description of the IssueCopyright law ar perhaps those laws which are breached the most by individualon a daily bases. This is because hotshot might not know be informed virtually these lawor because not much is d unmatched to enforce these law. Also some countries of theworld have no Copyright laws. Software Piracy is a breach of a copyright law as adept copies data contained on the medium on to another medium without the consentof the owner of the Software. When one buy a software program one buys not the softwarecontent and on that pointfore it isnt ones property. Instead one buy the license to usethe software with symmetry to the licensing agreement. Software companiesinvest a lot of time and money in creating a Software and the beau monde rely uponthe sales of the Software for its survival. If illegal copies are made ofSoftware the companies earns no money and could thitherfore be forced intobankruptcy. Soft ware Piracy can be compared to robbing as one is stealing thegoods of person else and using it without paying for it. Up to 13 Billionsdollars are lost in computer piracy yearly and in order to overcome these costthe company are force to rise the prices of their product. Brand name areproperties of their respected companies and they have the right to protect theirproperties.Understanding of the IT background of the IssueSoftware is contained on disc or on a CD-ROM. Pirates copy can easily be made ofSoftware on disc by copying from one disc to another disc. For CD-ROM one needsa CD-ROM burner or one copies the content onto a large hard disc and thence on toa floppy disc. There are some underground bulletin boards ( BBS ) that containpirate software. A user who logs on to one of these BBS can download Fullversion of Pirate Software provided one too can give something in return. Onthe net profit there are binary Newsgroup such as alt.binaries.warez, WWW pagesand FTP sites that also c ontain Pirate Software. On the Newsgroup the Files aresend upon request from anonymous users. As a result people who have access tothe cyberspace can retrieve these Software Program free of charge. The personposting the Pirate software could be from a countries that has no copyright laws.These methods used in Software Piracy are hard to stop because of the fact it isdone on the Internet and between individual form different co... ...e it to unlikely that any newcopy guard will not be cracked. To much copy protection could drive awaylegitimate consumers. Till now politician havent really looked into the problemof Software piracy and Copyrights very thoroughly as they think that there arebigger problems to solve. Once though legislation are passes and people madeaware that Software Piracy is a crime one could jar against a fall in Software Piracy.In dealing with other country involves a lot of bureaucracy but also a affiliatedgovernment. For anything to occur on the political lev el could take years forany effects to be seen. It has the greatest chance of solving the problem in the tenacious run. In the technological side one could solve the problem only one a shortterm but implementation would be fast.SourcesInternet Page WWW.pcworld.com/News December 96 Business Software AllianceInformation Sheet on Software Piracy Computer Ethics tom turkey Forester &PerryMorrison Chapter3 "Software Theft" page 51-72 CNN Computer Connection December96 - January 97 PC Magazine entire 96 spate Reuters InfoWorld, Vol.19, No.6Reuters 6 Feb. 97 Media Daily, Jan 30, 1997 Article on FBI crackdown on SoftwarePirates

So Called Capitalism :: Freedom Governmental Essays

So C aloneed Capitalism granting immunity and the right to choose is the essence of capitalism. Capitalism instills the freedom of making a persons thoroughly being and lifestyle as they wish it to be through the facility of choice. Though both industries are deemed capitalist because America is the great capitalist commonwealth, they really run on feudalistic systems Matewan in more respects than the textile industry Norma Rae works for. The only capitalistic element is that the workers got to choose their employers, however how much choice did they really founder? If they chose to work for an industry, each industry would be a feudalistic enterprise no matter where they turned. There was no reason why they shouldnt be so exploitive because for years the voice of the people went unheard until it was virtually muted. Some were too afraid to have a voice, some had a voice and were punished or manipulated, and most just felt it was hopeless. Industries, with their huge bank v aults, were too powerful for the workers to overpower alone. They had all the money on their side and therefore all the power. The way the industrial system was formatted was in effect the same as a feudalistic system. The possessor was synonymous to the lord of the manner, the owners right-hand men acted as the knights, and the workers of course played the parts of the overworked serfs. As serfs, as workers in Matewan and the textile industry, the choice of living in a socially acceptable way was just not within grasp. Lives in both instances were regulated by the industry or the feudal lord. Freedom was nonexistent and therefore so was capitalism.The industry became engrained in the workers lives they lived and breathed in the manner the industry saw fit. Not only did the industry own the existent factory or mine, it owned the town, it owned the education, it owned the people. It gave the people a way to survive and a well being good enough so that they could keep workin g. Capitalism revolves around the idea of a labor market the workers are able to choose their employer and sell their units of lifetime, but in the instances of the coal mine and the textile factory, the people were virtually forced into selling their entire life.

Learning to Read and Write: Language on the Brain :: Biology Essays Research Papers

Learning to Read and Write Language on the BrainWhen I was little, my favorite go for was Happy Birthday Moon. For a while, it was my nightly bedtime story. Anyone who offered to read aloud to me was immediately proffered this book. After some time, I knew the story by heart, word for word. I could not quite read the book but I had memorized the framework of it and so could tell the story myself. The day that I learned to finally recognize the words themselves was so exciting. When the blur of crooked lines on the page became letters with sound and meaning, a whole new dimension opened up. Every form of human expression is codified indoors some framework of dustup. As an English major, I study how people manipulate and interpret spoken language in order to broadcast. As a coach-and-four with a reading enrichment program, I sometimes encounter kids who do not share this love of reading and writing. As it is my job to help them master and reach more enjoyment from their dealing s with language, and since brain equals behavior, I thought this web paper the perfect opportunity to ask few questions. How does the brain process language? Why do some people enjoy reading and writing better than others do? Why is it easier for some people to learn to manipulate language? And which came first the brain, or the linguistic framework that defines and identifies it? I have learned that language, like the nervous system, is a complicated blueprint which humans use to communicate with, navigate, and interpret, the world. For most people, the parts of the brain that process language are located in the left hemisphere (3). The primary sections in the brain that allow us to read, write, and speak communicably are the left frontal cortex or Borcas Area, the posterior part of the temporal lobe or Wernickes Area and a bundle of nerves called the arced fasciculus (3). The angular gyrus, at the back of the brain, interprets the words and letters that compose language (4). In o rder for a word or a sentence to be understood when it is read, an action potential must travel the network of these various parts. First, the information must get from the page to the primary visual cortex. From in that location is must go to the posterior angular gyrus, near Wernickes area. Then, if the word or sentence is to be read aloud, it must travel to Borcas Area and the primary force cortex (3).

Bubble Gum :: essays research papers

     Have you ever wondered who invented bubble mucilage, or why its pink? How do you go to the highest degree getting the answers to these questions? Easy. Think way, way back, not to prehistoric times but close, 1928.      Popular With Children, Unpopular with Parents and Teachers. The first known bubble gum appeared in 1906, and was a dud. Known as Blibber Blubber, it was sticky, brittle, and insufficiently cohesive. In 1928, an accountant, Walter Diemer, invented an improved version of bubble gum. The only food coloring he had on hand was pink, so for many another(prenominal) years, pink was the common color of bubble gums. Diemer arranged to market the bubble gum in Philadelphia bungholedy stores and the harvest-feast became wildly popular with children. Fleer Company purchased the recipe, and named the product Dubble Bubble. By World War II, the sales of bubble gum in the United States reached about $4.5 million annually. The war c aused a shortage of Siamese jelutong, a latex secreted by the jelutong tree. The domestic production of bubble gums needed to be curtailed, but production resumed in the post-war years and surged to new heights. By 2000, children in labor union America spent about a half billion dollars annually on bubble gums, and used some 40 million pieces daily. Bubble gum made the Guinness Book of World Records, with the largest bubble ever made measuring 22 inches in diameter. The greater the molecular weight of the gum, the stronger is the film, and the larger the bubble that can be blown. On the other hand, increasing the molecular weight or size also tends to make the gum more difficult to chew. A technical foul breakthrough in 1999 allowed manufacturers to create uniquely textured bubble gum by using soft candy or toffee manufacturing equipment. The resulting bubble gum is similar to chewy candy, but lacking the stickiness. In the late 1970s, popular interactive candies for children were Pop Rocks and Space Dust. As children chewed these candies, tiny bubbles of pressurized carbon dioxide popped and fizzled, and resonated thunderously in the national ear in a series of explosions that took place in the mouth. As described by children "it sounds like a storm in your mouth. If you swallow them fast, they greaves all the way down."Later, General Foods rejuvenated its carbonated-candy technology and created carbonated bubble gum. This product also provided the crackling sensation of the original Pop Rocks and Space Dust.

Bubble Gum :: essays research papers

     Have you ever wondered who invented cockle gum, or why its pink? How do you go about getting the answers to these questions? Easy. Think way, way back, not to prehistoric times but close, 1928.      Popular With Children, Unpopular with Parents and Teachers. The first known breathe gum appeared in 1906, and was a dud. Known as Blibber Blubber, it was sticky, brittle, and insufficiently cohesive. In 1928, an accountant, Walter Diemer, invented an improved version of bubble gum. The only food coloring he had on hand was pink, so for many years, pink was the common color of bubble gums. Diemer arranged to market the bubble gum in Philadelphia candy stores and the product became wildly popular with children. Fleer Company purchased the recipe, and named the product Dubble Bubble. By World War II, the sales of bubble gum in the United States reached about $4.5 million annually. The war caused a shortage of Siamese jelutong, a latex secreted by the jelutong tree. The domestic issue of bubble gums needed to be curtailed, but production resumed in the post-war years and surged to new heights. By 2000, children in North America spent about a half billion dollars annually on bubble gums, and used some 40 million pieces daily. Bubble gum made the Guinness Book of World Records, with the largest bubble ever made measuring 22 inches in diameter. The greater the molecular weight of the gum, the stronger is the film, and the larger the bubble that can be blown. On the other hand, increase the molecular weight or size also tends to make the gum more difficult to chew. A technical breakthrough in 1999 allowed manufacturers to create uniquely textured bubble gum by using soft candy or toffee manufacturing equipment. The resulting bubble gum is similar to chewy candy, but scatty the stickiness. In the late 1970s, popular interactive candies for children were Pop Rocks and Space Dust. As children chewed these candies, tiny bubble s of pressurized carbon dioxide popped and fizzled, and resonated thunderously in the inner ear in a serial publication of explosions that took place in the mouth. As described by children "it sounds like a storm in your mouth. If you swallow them fast, they crackle all the way down."Later, General Foods rejuvenated its carbonated-candy engineering science and created carbonated bubble gum. This product also provided the crackling sensation of the original Pop Rocks and Space Dust.

Management Information Systen Use by Kfc

cargon information system use by KFC Management Information Systems (MIS) is the termination given to the discipline focused on the integration of computer systems with the aims and objectives on an organization. Each KFC outlet use MIS in accounting, knowing production, and very useful in formulating HR policies which helps them to rate their employees. The development and management of information technology tools assists executives and the general workforce in performing any tasks related to the processing of information.MIS and fear systems ar especially useful in the collation of business data and the production of reports to be used as tools for decision making. With computers being as ubiquitous as they are today, theres hardly any large business that does not rely extensively on their IT systems. However, there are several specific fields in which MIS has become in precious. MIS systems enkindle be used to transform data into information useful for decision making. Comp uters can provide financial statements and performance reports to assist in the planning, monitoring and implementation of strategy.MIS systems provide a valuable go bad in that they can collate into coherent reports unmanageable volumes of data that would otherwise be in general useless to decision makers. By studying these reports decision-makers can identify patterns and trends that would have remained unseen if the raw data were consulted manually. MIS systems can also use these raw data to run simulations hypothetical scenarios that answer a range of what if questions regarding alterations in strategy.For instance, MIS systems can provide predictions about the effect on sales that an alteration in impairment would have on a product which is very useful for KFC future development. These Decision Support Systems (DSS) enable more informed decision making indoors an enterprise than would be possible without MIS systems. Not only do MIS systems allow for the collation of vast amounts of business data, but they also provide a valuable time saving benefit to the workforce.Where in the past business information had to be manually processed for filing and analysis it can now be entered quickly and easily onto a computer by a data processor, allowing for faster decision making and quicker reflexes for the enterprise as a whole. Management by Objectives While MIS systems are extremely useful in generating statistical reports and data analysis they can also be of use as a Management by Objectives (MBO) tool. MBO is a management process by which managers and subordinates agree upon a series of objectives for the subordinate to attempt to achieve within a descend time frame.Objectives are set using the SMART ratio that is, objectives should be Specific, Measurable, Agreed, Realistic and Time-Specific. The aim of these objectives is to provide a set of key performance indicators by which an enterprise can judge the performance of an employee or project. Benefits of MIS The field of MIS can deliver a great many benefits to enterprises in every industry. Expert organizations such(prenominal) as the Institute of MIS along with peer reviewed journals such as MIS Quarterly continue to find and report new ways to use MIS to achieve business objectives.KFC s Core Competencies Every market leading enterprise will have at least one core competency that is, a function they perform advance than their competition. By building an exceptional management information system into the enterprise it is possible to push out ahead of the competition. MIS systems provide the tools incumbent to gain a better understanding of the market as well as a better understanding of the enterprise itself. Enhance Supply compass Management Improved reporting of business processes leads inevitably to a more streamlined production process.With better information on the production process comes the tycoon to improve the management of the supply chain, including everythin g from the sourcing of materials to the manufacturing and distribution of the finished product. Quick Reflexes As a corollary to improved supply chain management comes an improved ability to defend to changes in the market. Better MIS systems enable an enterprise to react more quickly to their environment, enabling them to push out ahead of the competition and produce a better service and a larger piece of the pie.These factors help KFC to work smoothly and efficiently as we already known that they are the only fast fare chain which is selling fried chicken in which they are specialized. MIS systems let the KFC management To capture information and store it, whenever they are making bills it helps them to count sales per day, per week and per month because a copy of the bill is stored in the computer. Access stored information easily and manipulate it for the needs of their clients while billing or winning order they just enter the code of the product requested at that time and the quantity demanded.Eg-Product code Product name Product price (in Rs. ) 01 tiny Coke 20 02 Medium coke 35 03 Large coke 45 04 Small coke+ Lollipop whiner 65 05 Fried Chicken tub(small) 105 06 Small French Fries 25 07 Large Fries 45 08 Chicken Burger 25 09 Fried Chicken tub(large) 145 10 Veg. Burger 20 In KFC the above mentioned kind of information is stored in each computer that they use to maintain is SAP-sale module . They given codes to their 45 products just by entranceway the code the product name comes out with cost on the screen. Control flow of information into, around and out of the systems. Work within legislation such as the Data protection Act. Manage resources this is a very important function as every day inventory is recorded and therefore resources could be managed. Produce reports for themselves so that they can compare their own performances with their own and other. Maintain records needed for quality control so that the success story of all the employee s can be appraised. Respond confidently to the demands of the Common Inspection Framework MIS help them because they now easily check when the last stocking was done. Manage and track employee records of work, achievement and furtherance for promotions. Record and track outcomes. Manage marketing information to further improve sales.. And a host of other information related functions. If Management Information Systems are flexible, and relate to the needs of the organization, the clients and the curriculum that they are delivering, then they work well and effectively. One has to be sure that, whatever systems you use, they suit your purposes and can be customized to do so, are easy to use and allow rapid data entry with rapid and flexible access for reporting purposes.

Advertisement Is Manipulation

publicizing Information or Manipulation? (Argumentative essay) picAdvertising is a way of getting a product or an topic to the worldwide public to advertise the affirmative aspects of it. Advertising is a good way ofpersuadingthe people to purchase a product or believe in an idea that the advertisement presents. Advertising has many forms. They come inpropaganda or in mass media. (Television commercials) Traditional advertising is meant forpersuasion and is do to give off positive aspects ( data) about a object or specifically a product to make them purchase or believe in the ideas that theadvertisement provides.This is not unbent present day. The present day advertisement evolved and now brainwashes the people to buy or believe in the things in the advertisement. Advertisement is made for persuasion scarce people have used this tool to actually control the thoughts of many people. For example, subliminal messages be contained in many different advertisements usable today. S ubliminal messages are very unethical. These messages are hidden in words or drawings to control the people. Subliminal messaging is one unethical way of advertising.Following ethics decides whether the ad is made for information or manipulation. If the ad contains unethical ways of persuasion then it is made for manipulation. The quote if we follow ethics we face negative consequences explains the ads that are available today. Many companies threw ethics out of the window. following ethics means less sales and less effectiveness. For the huge benefit they crave, they threw ethics and joined the dark side. today advertisement aresolelymade to persuade people to pay more money than the actual cost of the product or an idea.These ads (most of them today) are in the main legal scams pasted in the window of your nearby super market. Is advertising the definitive way to make us informed in our daily stopping point making or is it just an exceptionally authoritative kind of mass decept ion that companies use to persuade their consumers and prospects into buying their services or products that they (buyers) do not need? In the global market, consumers have been exposed to ever ever-increasing amounts of advertising message.Consequently, the openings geared towards advertisement by firms have been on the rise to make sure as shooting that the buyers get the information. The paper presented here give carefully examine whether advertising is aimed at provision of information to the general public and passing useful information to the customers or just to manipulate them and lure them into buying. Advertising can be used interchangeably with the word marketing. Talking of marketing draws our minds initially to money, services, goods and more significantly consumers.The role of advertising should be to help the society and the public at large through with(predicate) adequately correctly providing information concerning services and products that are produced. Adverti sing is a kind of communication that is untended to persuade people readers, viewers and listeners to take some action. Another definition of advertisement as described by various researchers is the non- personal communication of information concerning products, ideas or services in a normally persuasive way which is paid for by the sponsors and passed on through various mass media.On the other hand, the term manipulation has a meaning of giving malicious/ false information on a particular bed with an intention of achieving ones objectives. Manipulation basically makes use of lies to bring about benefits. There is a risk here though as if all the companies engage in spreading lies or false information about there products, the consumers will discover the truth and eventually the companies integrity in the eyes of the people will be lost, a fact that makes them to be extra smart in their manipulation undertakings.Advertising can be categorized into two throughout this research. One course of instruction is the innocent way of giving information to customers concerning a given product or service while facing them. There is a second social class of that has a manipulative outcome on people. In all circumstances, people exposed to one or another kind of advertisement are driven in to purchasing products purchasing they may not really have needed. This is the image of manipulation in advertisement that makes consumers more commodity fetishists.

Personality Psychology and People

Monique Contero INFJ Tu. Th. 8 pm 10/23/2012 I learned that I am The Protector my essential focus of living is internal I take things in through intuition. I also learned that my secondary mode is external I gage with things according to how I intent about them and how they fit with my beliefs. I am a gentle, caring, complex person who is very intuitive. I am also aesthetic and creative. I put great importance on keeping things orderly and systemic. I put most of my energy into finding the best system in getting things take overe. I am usually right and I usually know I am but sometimes I dont know why.I put a lot of faith and trust into my instincts and intuitions because most of the time I can sense things most plenty cant see or feel. I get strong feelings and I can understand people. When someone is going through something I can usually feel it inside myself. I am a deep and complex individual but I am usually quiet and very observant. Most people dont understand me and I d ont open up much to people I dont know. I possess a special place in most peoples heart to the people whom I am close to because I have a big heart and compassion for them.I usually care more about peoples feelings then I care about my own. I dont like impinge and when conflict arises I am sensitive towards it. I get irritated or angry when theres conflict and I dont know how to tolerate it and I get stressed out over it. I am a stubborn and I dont like listening to other peoples opinions. I am also a perfectionist. I am never at peace with myself because I know I can do better. I believe that change happens with us before it can happen in the world. I am easygoing though.I am devoted, patient, protective around people I care about who get hurt by others, and I am a natural nurturer. In the workplace I am always coming up with creative ideas and I like working alone. The field I am best in is fields that are self orientated and allow me to use my creativity and instincts to help t he world. I am the type of person that belongs in social work or working in law because I am a natural protector and I believe in growth. I can use my personality traits to help people to come up with new ideas to help the company expand.

Angles and Demons by Dan Brown Essay

Angles and Demons by Dan brownness was a reading choice protrude of curiosity rather than real interest because of the Da Vinci Code by the same author. I wanted to see what other proceedings of fiction Dan Brown came up with before his controversial book. This book had me raising my eyebrows more than a few times with story line but that did not stop me from crook the pages until I got to the end. Angels and Demons basically follows the same formula as the Da Vinci Code.It begins with a murder which only Robert Langdon seems capable of solving with his knowledge of religious iconology and history a strong female character, Vittoria Vetra, daughter to the murder victim Leonardo Vetra, assists Langdon in his quest a hired assassin who is delusional, a fanatic and has unquestionable loyalty to his belief carries out an unforeseen but well-crafted plan an ancient secret society, the Illuminati, is out to get revenge on the church service finally, an unexpected mastermind who calls himself as Janus, works behind the curtains.An anti-matter backsideister was stolen from CERN when Leonardo Vetra was murdered and this is assumed to have a life span of 24 hours before the batteries die and it explodes. Brown remain true to using archaic bits of knowledge to leave a trail for Robert Langdon and Vittoria Vetra to follow from Switzerland to the Vatican City in order to see the missing anti-matter canister and find the murderer of Leonardo Vetra. The plot thickens when the anti-matter canister bomb threatens the Vatican and the conclave in the process of choosing the new pontiff.The book ends dramatically with a seemingly miraculous number followed by the declaration of a new Pope. Though I enjoyed the chase more from Angels and Demons rather than the Da Vinci Code, I must say that, as a priest, Brown seems have some issues with the Church to come up with troubling concepts for his books. First you have Leonardo Vetra, a priest who turns away from the Church. He becomes a leading physicist of CERN and, together with his adopted daughter, tries to find God through science and research.They seem to be successful with the development of the anti-matter, which was stolen when Vetra was murdered. You also have a Pope who sired a child with a nun, though through artificial means. The child later becomes his camerlengo, the Popes Chamberlain. The camerlengo, Carlo Ventresca, unaware of his paternal parentage, murders the Pope upon knowing his saturnine secret with the belief that he is both cleansing and protecting the Church. Though the book is admittedly a work of fiction, it borders on tarnishing how Catholics and non-Catholics may view the Church and its priests.Brown puts into question the honesty and loyalty of priests to the Mother Church and their commitment to the vow of celibacy, as seen with the Pope. It is appalling to think that Jesus surrogates on Earth would be the first ones to violate their vows. Brown also pits religion versus science. Leonardo Ventra is murdered for his research on anti-matter which can supposedly prove the beginning of life, that science can prove Gods existence. Id like to think that religion is a matter of faith and science is a matter of fact, the 2 just cant mix when it comes to explaining God.Then you have the camerlengo who is himself delusional and a fanatic in his belief that the Church, and not science, is the saving power of the terra firma with himself at the wheel of salvation. He goes to great lengths to get the institutions attention, discredit Science and put the Church on a pedestal for the world to see. Angels and Demons made me uncomfortable with the image of the Church that it created a divided, secretive, vindictive and vulnerable body. Readers, both Catholics and non-Catholics should be discriminating of the events in this book, lest they forget that this is only a work of fiction.

“Houzit” Marketing management plan Essay

Marketing objectivesThe market for home-wargons in Brisbane is estimated last year at $175 million per annum with an anticipated crop rate of the percent in the coming year. present I out discover the following marketing objectives 12% market share (up from 11%)Increase in gross sales by 8.5% over last years resultNo expansion stores are planned during this phase of con immobileation and on comely the stores achieved $24,680 per week for the year.Marketing activitiesHere we present the marketing activities that show potential for the organizations maturation in seasonal learn that occurs during this period. Increased marketing focus on magazine advertising and PR In-store promotions in-store displays will feature advertising visuals and ink the featured products with separate areas in Houzits assortment. Web ground promotions- the comp eithers web page will also carry the advertising visuals on the home page and will use the PR transcript in condition marketing on popular word nitty-gritty sites. The webpage will be targeted towards the key words found in the PR article and featured in the advertising of stylish bathroom and exotic mirrors.These keywords will also be secured via pay-per-click traffic directing. Focus in bathroom fittings and mirror categories with linkages to the other two categories of bedroom fittings and decorative items. Key driver in achieving the marketing objectives is through the opportunity of having advertising space together with a PR spell up in one of the leading home-ware magazines and their website. For the next six months the marketing plan c onlys for increased marketing to match the growth in seasonal demand that occurs during this period.Integration of organizational activitiesAdvertising visuals and links will be displayed throughout at Houzits assortment and web homepage. Company Web address line of Find us at http//www.houzit.com will be displayed on all materials. PR copy- used in article marketing on popular article content sites. The webpage will betargeted towards the Key word throughout. These keywords will also be secured via pay-per-click traffic directing.Distribution and pricingOnline retailing a new distributional channel- Company accommodate decided to update the webpage so that the customers substructure order and pay online. The Price of imports will be monitored against competitors and exchange rate on cursory basis because imports were usually an area of high margins for the company and any loss there could be a serious issue.KPIsMarket share = store sales/total estimated market salesMarketing cost of customers acquisition = cost of marketing / Total new business acquired Delegation of roles and responsibilitiesMarketing autobus admire taking responsibility for the in-store promotions because it keeps me connected with key personnel and trend in merchandise category sales. Tony he is a specialist search engine optimizer and webpage originator Marie advertising /PR Lamberts consulting market research and marketing auditsCommunication StrategiesMarketing communications is a rather generic term for a very all important(predicate) function of marketing. Communicating and disseminating information has become increasingly important. While public relations are a form of marketing communications, the role encompasses much more, including content development, product positioning and brand messaging. Thus we will use the below methods to communicate effectively-1. Shared emails2. Formal meetings3. Informal meetings4. Team visits stores5. Progress graphAssessment Task 2 Case study analysisStaffing support planStrategies1. Setting goalsWill organise weekly meeting by providing to employees where can achieve greatest return that to work toward and has the potential to increase productivity in the workplace.2. Providing FeedbackWe believe that consistent feedback from mentors and coaches not only helps improve employee performance, but it catchs emplo yees are not caught off guard when disciplined for poor performance.3. Celebrations and RewardsCelebrations and rewards will build respect for the mentor or coach and help employees see that the individual is not only there to criticize but also to share in employee success.4. CollaborationManagers will provide for new employees to collaborate with as they begin work with a Houzit. I believe that managers help employees learn to navigate an organization and how to complete tasks effectively.ResourcesMarketing outcome model ROI Return on ornamentmentFeedbackProviding the feedback utilise the Star modelAn easy way to remember the elements of effective feedback is to use the acronym STAR.ST Situation or Task. What was the problem, opportunity, challenge or task? A Action. What was said or done to handle the situation or task? Remember to provide developmental feedback and areas for improvement. R Result. What was the impact of the employees efforts, and how did their actions inf luence the end result? Heres an example of using the STAR model to provide positive feedback. ST Thanks for completing the spreadsheet on resource allocation I requested. A You provided all of the data I asked for and got it to me on time. R I was able to bring the data to aplanning meeting with our director, where we used it to create a smashed resource plan for next term.Scenario 1One-on-one coaching will includeRole-play activitiesTesting and reviewing answersMeetings to encourage the employee to perform and homework in which answers are reviewed The manager provides the individualized coaching to her employee. May set up a time line with preset intervals to review proceedScenario 2Performance measurement and nonindulgent actions much(prenominal) asAsk the employee to rate themselvesProvide a written performance review to the employeeMake sure that can back up any positives and negatives with specific examples Conduct a review meeting within 48 hours of the written perform ance review Note and file any employee comments and then ensure that the final version goes on file. Customise the one-on-one coaching template of Houzit companys requirements and hand to employees to complete prior to a performance review.Identifying weaknessesTo guess our employees weaknesses we will consider factors such asTardinessCommunication problemsLack of enthusiasm or drivePoor comprehension of materials or programDifficulty get along with others.We will work with each employee to come up with measurable goals for improvement. For example devise a system to track each employees progress and check in regularly. If an employee has a problem with attendance or tardiness, for instance, create an attendance chart and offer positive reinforcement, such as praise or recognition for good attendance each week. For employees with technical problems or a lack of understanding, offer training on computer programs or systems. Other ship canal to track employees progress may include h aving employees keep track of their daily or weeklysales numbers. For more subjective areas, such as great deal skills, consider holding office seminars on topics such as diversity, compromise or communication or paying for employees to attend training. Offer incentives for the training such as lunch for all participants or a certificate.Assessment Task 3 Marketing performance reportMarketing objectivesThe estimate for home-wares is currently $199 mln p.a up from $175 mln This years predicted growth 10% and expecting to continue for the next 5 years Average weekly sale has grown $28,200 although expectation was 8.5% growth on $24,680 Market share targeted 12%Last 6 months marketing expenditureAdvertising- $250,000PR- $30,000In store promotion- $60,000Internet marketing-$100,000The cause of the profit increase was we have successfully implemented the new strategies by actively engaging to achieve the marketing objectives. There was a seasonal demand that occurred during the last y ear by self-aggrandising growth in share from10-12%. Increase in share will be remained in next force able 5 years, which is giving more opportunity to Houzit stay in the market specifically continue to focusing on magazine advertising and PR, together with in store promotions. Also, we should invest more on web based promotions in the next marketing period. With a growing market we should maintain the market share to bring to the Houzit solid and controllable growth.TargetsWe should maintain our high performance as much as we can. There will be a large growing increase in interstate migration consequently the home-wares and the building activity for at least next five years.REFERENCES1. Joshi, Rakesh Mohan, (2005) International Marketing, Oxford University Press, New Delhi and New York 2. Philip Kotler, Philip. Kevin Lane Keller (2006). Marketing Management, 12th ed.).Pearson assimilator Hall 3. Clancy, Kevin J. Peter C. Kriegafsd (2000). Counter intuitive Marketing. The Free Pre ss 4. Porter, Michael (1998). Competitive Strategy (revised ed.). The Free Press. 5. Kotler, Philip. Kevin Lane Keller (2006). Marketing Management, 12th ed. Pearson Prentice Hall 6. Ries, Al Jack Trout (2000). Positioning The Battle for Your Mind (20th anniversary ed.) 7. Porter, Michael (1998). Competitive Advantage (revised ed.). The Free Press

Accident: Unplanned and Sudden Events in Life Essay

I think that we every know what an accident is. An accident can take entrust anytime and anywhere. An accident is unplanned and is sudden dismantlets that can slip small or major damages to the person or property. Accidents are something we all have been in and no one can say that they havent been in an accident. There are many types of accidents such as, Auto accidents, Boat and water accident, Work and factory accidents, animal accidents (dog bite, snake bite), sport accidents, slips, trips and crash accidents.I have also been in many accidents but there is a one that I specially remember. This had taken place in India. It was a cold day. There was some fog and not much concern on the road. Me and my friends where playing in the small field near the apartment. Suddenly we hear a loud noise. The driver of a car lost his balance at a turn. He crashed into an electric pole. We all rushed for rescue. Many early(a) people also came running. The driver was badly hurt. We helped h im to come out of the car. He had received a big cut on the forehead. He was profusely bleeding. shortly he was carried away in a car to the hospital. The driver was the only person in the car. The car was badly smashed. A pool of blood had compile on the road. After sometime a team of traffic police came. They cleared away the crowd. Then they began their investigation. It was a horrible experience. I could not guess my eyes. It all happened in no time. I still feel frightened when I remember the accident.See more Sleep Deprivation Problem rootage Speech EssayI would also like to tell you about an accident that I have read about, this accident have taken place in Saudi Arabia. In Saudi Arabia the motor vehicle is the main means of transportation. Between 1971 and 1997 564 762 people died or were injured in road traffic accidents, a figure equivalent to 3.5% of the total population in Saudi Arabia. During this period 66 914 people have died on the roads in Saudi Arabia due to r oad accidents, amounting to one person killed and four injured every hour. Over 65% of accidents occur because of vehicles travelling at excess recreate and/or drivers disobeying traffic signals.Precautions that can be taken to prevent this accidents. On the road, dont use your mobile phone whilst driving. Making or receiving a call, even using a hands-free phone, can distract your attention from driving and could lead to an accident. Belt up in the back in a collision, an unbelted skunk seat passenger can kill or seriously injure the driver or a front seat passenger. Dont bedevil and drive any alcohol, even a small amount, can impair your driving so be a safe driver dont drink and drive.At home, you should always unplug appliance such as hair dryers, curling irons, and strengthenerss and place them in a drawer. Never take for small appliances plugged in when you are not using them, as children can easily be electrocuted. Windows, Children can easily fall from open windows. dro p sure your windows are locked and that they have screen coverings on them to prevent children from falling. In school, Do not allow kids to play on equipment that is broken, damaged, wet, or covered with mainstay or gravel (to prevent slipping), or when it is roped off or closed off. Stairs should not be steep and narrow so the children do not trip.The governments can also take some action on these accidents such as Most important method to bring down accidents is strict enforcement of speed limits. 90% of accidents can be avoided by strict enforcement of speed limits. Heavy Penalty should be imposed on ALL those who cross speed limits. If this is stringently implemented, nobody will dare to go at high speed. New gadgets are to be developed for collision prevention and should be fitted on all vehicle. Research organizations should be asked to develop such gadgets on a war footing. For example, gadgets can be developed to automatically slow down the vehicle, if safe outmatch comm ensurate with the speed of the vehicle in front is not maintained. Gadgets can be developed for warning the driver, if the driver sleeps. I hope you understand these things on accidents as how they can be very dangerous and how you can prevent them too.

Mountain Man Brewing Company (MMBC)

1. What is mountain humanity Brewing Companys positioning relative to its competitors? Mountain objet dart Brewing Company (MMBC) is a 2nd tier domestic beer manufacturer based out of West Virginia. MMBC is positioned as a loss leader among local anaesthetic brewers in the East Central region, being one of the four regional breweries still operating(a) in West Virginia. MMBC brews only one type of beer the Mountain public L extremityr, a dark barbed tasting beer. Target commercialise for the increase is middle aged men from the blue coll atomic number 18d workings class. bell ringering includes an image of coal miners on the bottle suggesting a strong taste and reinforcing butt end market components to a niche.The beer sells mainly in off-premise locations. There is no variant of Mountain Man Lager avail adequate to(p). Although MMBC is a local brewer it really competes against home(a) blades such as Anheuser Busch and Coors. Priced at the same direct as national swords, MMBCs product is a legacy brew and enjoys mettlesome brand awareness in the regions it sells the beer. The brand overly enjoys high brand loyalty in its target market segment against national brands. MMBC has been able to achieve this brand equity without significant consumption on conventional advertising but or else pursuing on grass-roots advertising.The caller however is losing market packet and revenues in line with the lager market. Since MMBC does non manufacture a take down variant of its lager product the company has not been able to swear its profits over the past few years. All its competitors are invested in the light beer segment given up this scenario. MMBC has also seen shifting market segments due to an aging initial target market segment. The company is also at the risk of losing distributer loyalty thanks to increasing pressure on distributor margins.Summing it up, MMBC is losing market share due to changes in market dynamics while still seeing significant brand loyalty and awareness in its home turf. 2. What factors have contributed to making MMBC a strong brand? Factors bring to MMBCs strong brand image are as follows a. Brand awareness and loyalty Mountain Man lager has a high level of awareness among consumers in its target segments. Being positioned as a strong, bitter tasting beer it resonates with the values of hard working blue collar workers. The brand has seen high consumer loyalty over several years. b. Pin point target marketMMBC has been able to target the Mountain Man Lager brand towards specific market segments and been successful at it. Targeted towards middle aged, low to medium income working men, the brand has been able to deliver value to its consumers. c. Grass-roots marketing MMBC has been able to achieve the brand awareness without spending less than 3% of its revenues on advertising. The sales team has been able to create grass root level awareness by positioning the beer as an off-premises brand a nd by word of mouth advertising as opposed to traditional advertising. This has enabled MMBC to reap greater brand commitment from its consumers. . What factors have contributed to the radioactive decay of MMBC? Although successful, MMBC has seen a decline in sales in the recent years. The main factors contributing to this decline in sales are a. Shifting market segment Mountain Man Lagers market segment has started to age and refreshed market segments are beginning to form, especially a jr. market segment. This has allowed other brands to target the new young population with light variants of beers which MMBC has not. Mountain Man Lager does not resonate with the younger populations tastes as it is a strong, dark beer. . Emerging product segmentation The lager segment has been on the decline for a few years, mostly losing to the light beer segment. Given the rapid growth of the light segment of beer the lager market has been steadily losing market share. The light beer segment h as grown 4% every year at the cost of the lager markets share. MMBC has not been able to capitalize on this rationalize as it does not currently offer a light beer. c. Ineffective advertising Given the younger market segments preference to consume beer on-premises, MMBC has been unable to promote its products effectively.National beer brands have been able to dispose on advertising and use lifestyle based advertising apart from on-premises advertising to attract new customers. Given MMBCs small advertising budget it is an uphill task to promote their brand to newer consumer segments. 4. presume the company introduces Mountain Man light. Conduct a 1 year and 2 year compact for the Mountain Man out of work brand? Calculation of Break Even Volumes Required First course Breakeven course of study 1 Current Revenues of MM Beer 50,440,000. 00 project Revenues of MM Beer Next Year 49,431,200. 00Projected role from MM Beer 15,323,672. 00 Projected neediness of gross sales from Introduction of MM Light 2,471,560. 00 Projected Loss of piece from Launch of MM Light 766,183. 60 position of MM Light infallible to recover Loss of Contribution 30,188. 48 follow of Advertising MM Light 750,000. 00 additive SG&A cost 900,000. 00 put of MM Light call for to recover new Advertising Costs + SG&A 65,011. 82 Barrels of MM Light Needed to Break-Even in First Year 95,200. 30 Compared to forecast sales in the first year of 48,735. 19 Calculation of Year 2 Volumes (Needed to Calculate the 2-year Breakeven Year 2 Projected Revenues of MM Beer Next Year 48,442,576. 00 Projected Contribution from MM Beer 15,017,198. 56 Projected Loss of Sales from Introduction of MM Light 2,422,128. 80 Projected Loss of Contribution from Launch of MM Light 750,859. 93 Barrels of MM Light Needed to recover Loss of Contribution 29,584. 71 Cost of Advertising MM Light 0. 00 Incremental SG&A cost 900,000. 00 Barrels of MM Light Needed to recover new Advertising Costs + SG& A 35,460. 99 Forecast Sales in Year 2 101,369. 19 Calculation of Break Even Volumes Required Two Year Breakeven Two eld of Lost Contribution 1,517,043. 53 Initial Advertising Costs (One Time only) 750,000. 00 Two Years of Incremental SG&A 1,800,000. 00 Contribution per Barrel of MM Light 25. 38 Barrels of MM Light Needed to Break-Even in Two Years 160,246. 00 Compared to forecast sales over the first two years of 150,104. 38 5. Should MMBC introduce Mountain Man Light? Options Grid Option 1 Option 2 verbal description of Option Launch Mountain Man Light Do not launch Mountain Man Light Benefits of Option a.Tap into a growing market b. Introduce brand to new market segments c. conceal current distribution network a. Maintain brand image of Mountain Man Lager b. gamble losing market share further c. Lose out on shelf space in distributor network Strategic Fit a. Better long term strategic fit b. Ability to subprogram things around for the brand c. Will help brand p osition itself among younger consumer segments d. May induce reject brand alienation in the short term a. No changes to current fit b. Slowing revenues from product segment c.High brand loyalty Financial Attractive ness a. Break even in sightly over 2 years b. High contribution margins (51%) over the long term compared to main brand c. Exposure to new product segments will ensure continues revenues a. Falling market share (falling by 2% per annum) b. Long term losses imminent c. Long term advertising budget has to be increase drastically Noteworthy Risks a. Revenues fall at 2% per annum for the Mountain Man Lager brand b. No significant changes in market dynamics b. Cannibalization is at 5% c. Growth in market share is at 0. 25% for light brand a. Fall in market share not high than 4% per annum b. Investment in advertising not increased beyond current levels Final summary MMBC has to introduce Mountain Man Light to capture market share in the light segment. Without doing that the company runs the risk of losing market share almost in a guaranteed manner over a period of time if not in an accelerated fashion. MMBC has to capture market share by using traditional advertising although it will lose money over 2 years. However since the contribution margins are large for the Light brand the losses can be made up from year 3.